M. K. Sundharam
Managing Partner
Evergreen Enterprises, Erode.
Manufacturers of Healtta
Chekku Gingelly Oil.
At the outset, we should accept the fact that our forefathers were much stronger and healthier than most of us. They were extremely energetic, hard - working and managed to possess a healthy body, thick hair and glowing skin even during old age.
One of the primary factors that kept them so healthy is the natural sesame oil that they used for cooking. For a long time, sesame oil was the major source for culinary and medicinal purposes. Massaging with authentic sesame oil is a practice followed even today. In fact, our forefathers followed the practice of drinking a cup of pure sesame oil after their workout. This unique practice gave them amazing health benefits, bone health being one of them. Thus they were able to walk long distances on foot.
It should be noted that the sesame oil they used was traditionally extracted and chemical – free. The unscrupulous practice of using chemicals for extracting oil was unknown to them. They enjoyed the multifold benefits of traditionally extracted, authentic sesame oil.
Impressed by the wonderful benefits that sesame offered to mankind, my father Mr. U. M. Kuppusamy who hails from a traditional agricultural background chose manufacturing sesame oil over other agricultural business opportunities. His mission was to take the health benefits of sesame to every home across India.He adopted traditional methods of extracting oil and never chose to mechanize the process. He built a strong business base in Tamilnadu and also expanded the business to other states such as Kerala,Karnataka and Andhra Pradesh.
After my graduation, I started treading the same path with a wider vision. I launched Healtta, a traditional chekku – extracted sesame oil brand, which is now 5 years old.
Why is chekku – extracted sesame oil always better?
Sesame offers amazing health benefits, and is truly nature’s gift to us. It contains vitamins and minerals that are essential for our health and anti – oxidants that prevent cholesterol, making it heart – friendly. It is proven that regular consumption of sesame oil delays ageing process. The protein present in one teaspoon of sesame oil is equivalent to that contained in an egg, thus making it a nutritious natural food for vegetarians.
The Magnesium content in sesame helps maintain insulin level and lower high BP. Zinc is needed to maintain Calcium level in the bones. Zinc also boosts the production of collagen that is essential for glowing skin. The benefits of sesame seed are so vast that it is no wonder sesame is called a wonder seed.
Isn’t it important that when oil is extracted from such a seed, the properties present in it are not lost because of the method of extraction? Heavy machinery involved in contemporary extraction processes heats up the oil to high temperatures, resulting in the loss of the unique properties of sesame seed. Chemicals used post extraction for refining, coloration etc. make it even worse.
When oil is extracted using the traditional chekku method, the process is relatively slower and the temperature is controlled. The natural benefits of sesame are not lost, thus making it a healthy oil for cooking as well as massaging. Customers of today are extremely health conscious and they prefer traditionally extracted sesame oil.
Could you claim that chekku extraction alone would make the oil good and healthy?
Not all oil that is traditionally extracted using chekku can be claimed good oil. certainly not always. There are many varieties of sesame seeds such as red sesame, black sesame and white sesame. Being an
agricultural product grown in different parts of the country, the quality depends on the condition of the soil and various other factors.
Procuring good quality seeds is the first and foremost need. The next equally important process is the gradation. Healthy, oil – rich seeds need to be carefully selected for extraction. This largely depends on the stringent Quality Control Policies of the Company.
Procuring best quality sesame seeds round the year from various parts of the country is quite a challenging manoeuvre. Honest and ethical business practices alone can serve as the bridge of trust between the farmer, producer and consumer.
To extract healthy and tasty oil is an art. It is a heritage passed on from rural India. We at Healtta are proud to be engaging the traditional chekku extraction method in our production. Every drop of oil we produce is produced with utmost care. The ever – increasing Healtta client base is proof for our product quality.
Are chemicals used in the production of Healtta Gingelly oil?
Healtta is extracted traditionally and filtered naturally under hygienic conditions. No chemicals are used in extraction or filtration process. Absolutely no preservatives or additives for coloration are used in Healtta chekku sesame oil.
As part of our Quality Control Policy, we never store sesame seeds in large quantities in godowns. Since sesame seeds tend to decay soon, longer storage would invite the use of preservative chemical spray. To avoid this, procured seeds are instantly sent for extraction.
Your health is our foremost concern, and we take ultimate care in presenting Healtta chekku sesame oil to you.
However, Healtta oil too is presented in plastic pouches and containers…?
True; Healtta gingelly oil comes in plastic pouches and containers.
First we need to realize the fact that plastic is not pure evil. Throughout the world, a large quantum of food distribution today is dependent on plastic. Alternative methods to take food products to millions around the world have not yet been found.
While there is no denying that plastic poses a major problem around the globe, more responsible Quality Control Policies are to be engaged in using 100% Food Grade plastics and to follow appropriate recycling methods.
Healtta sesame oil is packed in 100% recyclable, high quality Food Grade pouches and cans. Best possible efforts are taken to minimize plastic usage.